Over the past twelve years, The MJS Groupe’s Founder Michael Snell has worked to build a strong reputation within the Affluent Consumer Behaviorism Marketing arena. Always passionate about his work, Michael’s connections and sensibilities are diverse, and the deep commitment he shows to each of the curated clients, contacts and business partners are regarded as a fundamental part of his passion for brand development and marketing strategy.
While Michael is hands-on in the directors seat of every project, the firm has focused extensively on acquiring premium-level talent in this highly specialized area of luxury marketing, press and visibility campaign activations. Since the firm’s inception, they have assembled a team of eight full-time account directors and over 40 vetted contracted ‘Groupe Specialists.' Michael believes that talent is key, and by already retaining the most proficient people in their respective fields, The MJS Groupe is able to hold the competition in-house - presenting clients with best from the start.
His modern business model is the firm’s fundamental core mission of working stronger together, aligning luxury purveyors with a greater valued, smarter and more direct experience and sales channel to consumers.
About Michael -
Michael obtained a Bachelor’s Degree in Marketing & Management from Wagner College in New York City. While in college, he worked at the prestigious Bloomingdale’s Flagship location under the Macy’s Corporation where he reconceptualized and directed the Customer Retention and Engagement Training Program at the in New York City. Training over 2600+ employees, he successfully proved a yield of 23% higher sales production over 8 months, and tracked a 15% transition of retained seasonal employees to full-time positions based on performance. He then transitioned to a new chapter and was able to complete his first Master’s Degree in Marketing while working as a Consumer Experience Specialist at Tesla Motors, designing the start to end experience in-store/in-person for consumers. Fulfilling that short term team role, was given the opportunity to transition to the Executive Management Team reporting directly to Elon Musk, becoming the Global Launch Programs Director. There, he re-designed multiple areas of customer experience, managed global product launches and was responsible for $170 million in sales tied to various marketing campaigns. In addition, he launched notable products such as: Model X, Model 3, Power Wall, Solar Roof and the Gigafactory. Subsequently, during his term at Tesla, he completed his second Master’s Degree in Management. Michael was brought on to the BMW Group and lead at the Marketing team for Rolls-Royce Motor Cars North America. Overseeing the North and South America and Canada, he directed product launches, digital campaigns, and dealer relations. He also developed a newly defined business visibility strategy that pushed the iconic, heritage-centric company into the eyes and minds of younger, educated consumers. While his budgeting revisions proved positive with company savings in the million(s), the launches of both iconic models which included Phantom VIII and World’s most luxurious (and most expensive) SUV, Cullinan took this side of the world by storm. He has been responsible for the largest revenue-generating market tied to marketing initiatives since, so current sources report, and an unmatched and unparalleled experience at Rolls-Royce North America for both owners and potential clients.
Recently, Michael was accredited with a PhD from the Yale School of Management. Demonstrating an extensive ability to apply learned theories in his field of Consumer Behaviorism, he graduated along with fellow executive-level peers and individuals also aligned in high-visibility roles. He notes that this Ivy League degree is one of his most proud achievements, and most fun.
Michael started The MJS Groupe as a full-service firm works with inspired companies, global influencers, and power-brands specifically catering to ultra-high-net-worth consumers. He designs the core strategic engagements to deliver results that seamlessly integrate bespoke, one-of-a-kind tailored experiences from concept strategy, to branding and platform design of every company within the portfolio. He fosters the engagement of each designed campaign, always driving back valuable consumer actions. He feels that whether you’re just starting out or you’re evolving your brand, he can help to curate every impression you make.
The Michael and MJS Groupe has been the recipient of several prestigious awards for their notably produced works:
Platinum Award – The Hermes Creative Awards, Honoring The Icon - Quincy Jones
Award of Distinction – The Communicator Awards, Honoring The Icon - Quincy Jones
Platinum Award - The MarCom Awards, Rolls-Royce X Diddy at The Kentucky Derby
Gold Award - The MarCom Awards, Honoring The Icon - Quincy Jones
Gold Award - The MarCom Awards, Casa Ferrari - Hamptons
Silver Award - The Telly Awards, The Art of Wellbeing - A Loro Piana Collection
Recognition of Expertise - The International Motor Press Assoc, 2021-2022
Bronze Award - The Telly Awards, Dolce & Gabbana X Fiasconaro
THE LIST: attaining Modern luxury’s iconic marquee
A list of the who’s-who, the elite ‘List’ in Manhattan Magazine is a coveted testament in the world of social stature. MJS Groupe Founder, Michael Snell is named alongside former boss Elon Musk, Christie Brinkley, Jimmy Fallon and Alicia Keys among others.
AT HOME WITH MICHAEL SNELL
Profiled in ‘Behind the Hedges,’ the MJS Groupe founder explains how his millennial mentality lead to building a brand of his own.
Automotive Veteran Recognized
After years within the automotive industry, Michael Snell is honored for his dedication and service to both the manufactures and clients who are a part of this unique circle.