Neiman Marcus Fantasy Gift Guide
Neiman Marcus X Rolls-Royce Gift Guide Feature Video
Neiman Marcus represents one of the finest and most unique retail experiences the world has to offer. It evokes images of preeminent designers and elegant fashion, luxurious furnishings and incomparable gifts. Since its inception in 1907, Neiman Marcus has operated by a fundamental and abiding principle: to exceed the customer’s expectations. Working with the Neiman Marcus corporate team, this exciting partnership was formed around the Holiday Gift Guide, which showcases a collection of the world’s top one-of-a-kind gifts, experiences and exclusive luxuries.
The limited edition Rolls-Royce Dawns, labeled as pair of “yours and mine,” were featured with an Italian summertime theme. Set to a limited production of just 20 vehicles, each provided top-of-the line styling and craftsmanship options from the Bespoke Design Team at the Rolls-Royce Design Studio in Goodwood, England. To further the reach of the campaign, with every purchase made, $1,000 was given to The Heart of Neiman Marcus Foundation, promoting youth art education a continued philanthropic mission.
The campaign was rounded out with a national visibility campaign that brought the Neiman Marcus Dawn vehicles to10 select stores in the United States. The events were paired with a cocktail hour, fashion show, and in-store activation placement of the vehicle for a first hand look. Notable locations included Beverly Hills, Bal Harbor, Dallas, New York City, and Chicago.
