Phantom Meets Miami

In one of the most Iconic cities in the world, unveiled to the public for the very first time, a new generation of luxury:

The Rolls-Royce Phantom VIII

Taking place at the renowned Setai Hotel, the space began its transformation into the ‘House of Rolls-Royce’ 3 days prior. Spilling into multiple sections of the property, including the water garden, private dining lounge, and lobby, this activation also involved craning two vehicles 1,000 feet over the Miami skyline to place the them within the walls of the hotel.

With a little over 600 guests, the event encompassed the Miami VVIPS and HNWI tied to the local dealership groups. Additionally, the event included a product presentation by the Rolls-Royce Bespoke Product Designer from London leading guests through the re-design changes to the vehicle. A total of 8 reported vehicle sales are attributed to the evening, totaling close to $5.4 million dollars.