Saks Fifth Avenue: A Bespoke Design
Saks Fifth Avenue is known for providing the leading premium brand-wear products to their customers. Notable for their unparalleled quality and customer service for over 90 years, this fortune 1000 company is a destination for luxury goers in all major retail markets.
The collaboration below is the brain child between Michael J Snell and the Director of Marketing Partnerships at Saks Fifth Avenue Corporate. The idea was to create a one-off branded Rolls-Royce Ghost that would be offered for purchase under the Saks Fifth Avenue name-plate. This would be a first for the Rolls-Royce Bespoke team, as it would be a true challenge. The team utilized several different design cues provided by Saks Visuals department in order to correlate the vehicle’s appearances with their seasonal color selections and featured products.
With a two-month design and approval window, and a production time of six months, the vehicles held a tight delivery-to-market date for the Q4 unveil. Each of the three Rolls-Royce Ghost Saks Editions were launched at select Saks Fifth Avenue Locations including: LA, NY and Miami and were each privately retailed in under 10 days, holding a price of $480,000 each.