Villa d'Este Concorso D'Eleganza
Cernobbio, Italy, where time has stood still on the magnificent shoreline of Lago di Como for centuries, it is here the word ‘elite’ may as well have no value. A fascinating curation of the world’s most rare and pristine autos gather at Villa d’Este, arguably the most prestigious hotel property - where style, elegance and tradition all meet in perfect synchrony.
This event quickly becomes the seasonal envy for most enthusiasts, beginning from the first yearly announcements as both the participants and attendees are carefully hand-selected for each of the invite-only highlights of the weekend program. While the last weekend of May continued to be the traditional selection for the festivities, the organization returned to the normal schedule after last year’s pause due to continued pandemic precautions.
Sprawled across Villa d’Este’s enchanting estate, is a selection of the most luxurious automobile finds. While most assume the vehicle selections to be comprised of vintage displays, the show itself is dedicated to highlight autos that are world-elite in their categories; from concept, bespoke to new-line production onward. While the show is organized by the BMW Group, many of their first-time viewings on new models from the BMW and Rolls-Royce marquees also take place during the auto-focused weekend.
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