Braman Miami Debuts Phantom VIII

In one of the most Iconic cities in the world, unveiled to the public for the very first time, a new generation of luxury - The Rolls-Royce Phantom VIII: showcased by Braman Miami.

Taking place at the renowned Setai Hotel, the space began it’s transformation into the ‘House of Rolls-Royce’ 3 days prior. Spilling into multiple sections of the property including the water garden, private dining lounge, and lobby, the event also involved craning two vehicles 1,000 feet over the Miami Skyline to place the them within the walls of the hotel.

With a little over 600 guests, the event encompassed the VVIPS of the community and HNWI tied to the local dealership groups. Additionally, the event included a one of a kind presentation by the Rolls-Royce Bespoke Product Designer leading guests through the re-design changes to the vehicle. A total of 5 reported vehicle sales are attributed to the evening, totaling around 2.9million.