The MJS Groupe came together with Ferrari to debut the new Ferrari F8 Spider at

‘Casa Ferrari – Hamptons’

Ferrari of Long Island, which is the East Coast dealer who has been noted for their high sales volume in the US and unique vehicles brought forth a new type of experience to attendees. Working with the New York-based firm The MJS Groupe which is led by Michael Snell, the launch event was coordinated by Soojin Kim, Experiential Marketing & Partnerships Director for Ferrari Long Island and together choosing the iconic Baker House 1650 to debut the new Ferrari F8 Spider. Casa Ferrari, which has been a notable feature at Pebble Beach Concours d'Elegance is the inspiration for the concept. The launch idea came as the iconic car show announced its postponement along with several other regional Concours d’Elegance events such as The Bridge, held in Bridgehampton. The Baker House 1650, which is located in the town of East Hampton, is owned by Antonella Bertello and was erected in 1648. Noted for its casual European flair for luxury, as the estate encompasses two homes and is styled in the traditional Cotswold architecture – a perfect backdrop for an event of this magnitude.

Guests were received in the main house’s sunken garden after passing security for a stunning Aperativo Al Fresco while soft notes of Bossa Nova wafted through. The event attendees which were limited to a very select group of Ferrari VIPs, influencers and press were welcomed by the Out East Rosé and Á L’EST Champagne lounge along with their Co-founder and President Cori Lee Seaberg. Also in attendance with her husband Jeffrey Berman, Seaberg provided insight into the formulation, craft and her true passion of winemaking. Additionally, guests had the pleasure of sipping hand-crafted cocktails by Shaken or Stirred. Noted for their ability to incorporate premium ingredients like fresh-squeezed lemon juice, egg whites and Angostura Bitters, they created the ‘Classic Ferrari Sour’ which was topped with the iconic Ferrari Cavallino for this occasion. Cocktail featured Simple Vodka, a farm-to-table potato vodka that also has the mission of fighting hunger. The brand’s co-founder, Christine Prydatko also attended and explained that for every drink made, two meals are donated, which is equal to 40 meals per bottle in the hopes to end hunger in America.

Jimmy Choo rolled out the red carpet for the event as well. They designed an installation that was quite complimentary to each shelf of the home’s library – turning each space into small vignettes. The brand also attended with a little something extra, their ‘Choo-To-You’ van was located at the foot of the property and served as a luxury on-the-go showroom. Pretty Rugged Gear, a sustainable faux-fur fashion house was situated under the properties’ 300 year-old wisteria complete with a showroom-worthy boutique lounge as attendees had the ability to try on some luxe apparel with Executive Vice President, Sheila Mendleson. A selection of Ferrari-themed art which was procured by Aced Gallery adorned different areas of the property as Gallery owner Michael Cassiliano personally installed each piece. The display consisted of a mix of sculpture and mixed medium pieces to compliment the ambiance.

A selection of fine faire was provided by Southampton Social Club and Union Sushi & Steak which are notable Hamptons-based restaurants owned by Ian Duke who was in attendance with general manager Chris Cappiello. Guests also had the pleasure of tasting specialties directly from hands of Chef Michele Casadei Massari who showcased items from his menu at Lucciola including his famous risotto which features premium ingredients like Urbani Truffles. In the Cohiba lounge, guests were able to explore the world of elite cigars overseen which was overseen by Bradford Rand of Rand Luxury and featured the premium Cohiba Royale cigars.

During the event’s formal unveiling, guests made their way to the Baker Carriage House where the F8 Spider made a splash as it was revealed to a socially-distanced crowd. As the red reveal cloth was lifted, the striking Giallo Modena yellow paint gleamed, showcasing Ferrari’s ability for unique customization. The car also featured blue brake calipers, brilliant silver forged wheels and was finished with an extended-leather interior in Blue Sterling and a complimenting Giallo Modena stitching. The F8 Spider was flanked by two Tailor Made 488s as guests experienced the exciting audio-visual experience. Spectators were then welcomed to explore each model which sparkled following a luxe hand-detailing by the ProShine Hamptons team whose founders, Thomas and David Sant watched in excitement.

A Hamptons event isn’t complete until guests also receive note-worthy gift bag. These contained a hand-crafted model of the Ferrari F8 Spider encased in a Carbon Fiber with the official Ferrari Lithograph a F8 launch book. Additional items included the luxe Mediterranean Beach Towel generously provided by Frette, a gift from Jimmy Choo, matching yellow premium vehicle polishing cloths by ProShine Hamptons and an full selection of the Cohiba Royale Cigars.

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