The Officine Panerai Timepiece
Panerai watches have been referred to as “Art in Motion” and have become popular with the most discerning watch enthusiasts the world over. Taking place at the Rolls-Royce Villa during the Pebble Beach Concours d'Elegance, Panerai showcased a selection of their premium timepieces to guests and members of the press. During the 6 full-day activation, Panerai North America offered watch fittings, custom timepiece engraving, concierge ordering service and a preview of select high-end collection pieces. The activation suite also included a hospitality lounge with full-service catering & bar staff, 4 Panerai representatives and 24-hour security. In addition, both the President and Director of Marketing of Panerai North America were in attendance. The team were elated to report a total of 12 sales during the activation.
Panerai Botique Suite & Hospitality Lounge
