Rolls-Royce Motor Cars
As the Marketing Manager, Americas, Michael J. Snell implements the visual, digital, experiential and strategic brand strategy within the North and Latin American Markets.
With the consistent theme of bespoke experience and luxury messaging, his activations are presented with the ‘nothing but premium’ ideology.
Pebble Beach Concours D’Elegance
The Pebble Beach Concours d’Elegance is one of the world’s most prestigious showcases of both classic automotive collections and automotive brand partners. This 6 day event included VIP customer centric activations, a new product launch and sever luxury brand experiences - all totaling in at a $1.8million dollar activation.
Cullinan: Hamptons at The Bridge
The Bridge has been established as one of the world’s most exclusive golf destinations. This million-dollar a year club is also home to one of the nations top automotive events: The Bridge Concours d’Elegance. This two-day, invite-only event has guests traveling from all over the country to see some of the most valuable historic and new vehicles, including this year’s featured vehicle: Cullinan.
Honoring the Icon - Quincy Jones
Held at the iconic Wolfgang Puck owned restaurant Spago in Beverly Hills, Forbes teamed up with Fueled by Culture, Rolls-Royce Beverly Hills, Hennessy and The MJS/Groupe to celebrate the work and life of the musical legend.
Icons of Luxury
Christie’s International Realestate represents one of the most iconic properties in the Unites States, Darlingtion Mansion which has been named “The American Versailles.” Rolls-Royce in partnership with Christie’s, showcased the 48million dollar property alongside the pinnacle in luxury automotive craftsmanship, the Phantom VIII.
Phantom meets Miami
Following the debut of newly redesigned flagship saloon, Rolls-Royce held a series of North American launch events to showcase the Phantom VIII, the latest generation of luxury. The Setai Miami Beach served as the backdrop for the launch that included the brand’s top Clients, Owners and luxury Affinity Partners.
Hamptons GiveBack
The Giveback for Special Equestrians is one of the leading organizations dedicated to providing physical rehabilitation through the usage of horse-based therapies. As a proud partner, Rolls-Royce co-hosted the benefit at one of the Hampton’s largest estates, the private home of Don and Katrina Peebles.
ROlls-ROyce X Diddy at the Derby
The Kentucky Derby is one of the most well-known events in the U.S. Last year it was topped off with a one-of-a-kind activation spanning four days, but the finale is what everyone came for. Held at the historic Louisville Palace Theatre, Rolls-Royce and P. Diddy came together to throw one party that would bring the Derby weekend to a whole new level.
Alec Monopoly: Live from Art Basel 2018
Alec Andon is world renowned artist specializing in mix-material graffiti art and has been extremely popularized by his work around the Mr. Monopoly theme. During Art Basel 2018, Alec’s work was featured on a collaboration between Rolls-Royce and Braman Miami during an exclusive LIVE installation in which he graffiti’d a Rolls-Royce Cullinan.
Jill Zarin’s Celebrity Luncheon Benefit
Jill Zarin is known for her a killer entrepreneurial spirit and a true passion for charitable endeavors. Last summer marked the 6th Annual Celebrity Luncheon in the Hamptons when we brought out all of NYCs finest celebs, socialites and affinity partners to a benefit with a bang for the International Thyroid Oncology Group in memory of her late husband, Bobby Zarin.
Panerai at the Villa
Panerai watches have been referred to as “Art In Motion” and have become popular with the most discerning watch enthusiasts the world over. Taking over a suite at the Rolls-Royce Villa during the Pebble Beach, Panerai showcased a selection of their premium timepieces to guests and members of the press.
Forbes X Rolls-Royce
Forbes8 kicked off with their first event in New York welcoming in guest speaker Eric Thomas. Forbes teamed up with Fueled by Culture to promote the motivational talks bringing in a select crowd of entrepreneurs, disputers, VIPs of executive levels and select influencers. The purpose of the evening was to showcase the challenges of Entrepreneurship, spoken directly from those who have faced the toughest hurdles.
Saks Fifth Avenue: A Bespoke Design
Saks Fifth Avenue is known for providing the leading premium brand-wear products to their customers. This collaboration between the Rolls-Royce Bespoke Design Team and Saks showcase two brands coming together to create a one of a kind product offering, limited to three production units.
The Neiman Marcus Fantasy Gift GUide: Yours and Mine
Neiman Marcus represents one of the finest and most unique retail experiences the world has to offer. Limited to just 20 production vehicles, this years Gift Guide features two, absolute top-of-the absolute of the line Rolls-Royce Dawns, brimming with unique craftsmanship options from the Bespoke Design Team in Goodwood.
The Best of Britain: Rolls-Royce the British Embassy
The Rolls-Royce Phantom VIII made its debut in the nation’s capital celebrating the Best of Britain hosted by Sir Kim Darroch, the British Ambassador to the United States at his official residence in Washington D.C. Phantom is the pinnacle offering from Rolls-Royce, hitting new levels of luxury, technology and silence that are underpinned by “The Architecture of Luxury.”
Phantom Meets the ATL
Atlanta is synonymously known for having some of the biggest personalities and most exclusive social circles. Set in a private viewing room of the aquarium, guests were delighted when the reveal curtain dropped on both the Phantom VIII and the aquarium viewing wall, revealing the one-of-a-kind sight.
DEBUT OF THE 2021 ROLLS-ROYCE GHOST
Exceeding a Benchmark in Luxury Architecture with the launch of the redesigned 2021 Ghost. Featuring all-new advancements in technology, design and luxury options, the marquee brand captures the eye and minds of consumers.